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What Is Subliminal Messaging

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Firstly, the word “subliminal” is a Latin prefix, meaning “beneath” or “below”. The word can be used to describe anything that is beneath one's level of consciousness. 


Secondly, the word "message" means a statement or phrase which conveys information. The definition of message also includes any content communicated through speech, writing, gestures or other means. 


Thirdly, the word "embedded" refers to something that has been placed inside of something else - in this case messages that are put into other messages. 

Subliminal messaging is the process of embedding a message in a carrier signal in such a way that it is not consciously perceivable by its audience. Subliminal messaging has been used primarily with media such as television and radio, where the content can be controlled to be seen or heard by particular groups of people. Subliminal messaging is not a commonly used marketing tactic. It's most popular among online retailers, who use it to encourage customers to buy more items. 

Subliminal messaging is not illegal, but it can be risky if the message does not comply with the law. Subliminal messages are the messages that we perceive without consciously perceiving them. Subliminal messages are messages that are embedded in other messages, but are not consciously perceivable and are presented so quickly or faintly that the person watching does not have any conscious awareness of them. 

One technique is to flash words on a screen for a very short time, too brief to be consciously perceived by the viewer, but long enough for their subconscious mind to register and respond. The human brain cannot process information as quickly as even a low-speed video can present it. This delay causes subliminal messaging to not work because it is impossible for the brain to see an image quick enough before another replaces it. Subliminal messaging is the act of implanting a message into an audio or video recording with the intention that it will affect someone's behavior without them being aware of it. 

The technique was used in advertising and in military intelligence during World War II to convey messages. It has also been used in political campaigns. The best example is Facebook’s use of the “reaction” emoticons in order to appeal emotionally with its users and increase its shares on Facebook posts. It is a type of marketing technique that people use to influence people without them realizing it. 

The idea of subliminal messaging was first introduced by Wilson Bryan Key in the book "Subliminal Advertising: How They Get You to Buy" (1978) and he claimed that this kind of advertising works by showing one frame quickly and then cutting away. The frames are flashed at a speed that is too fast for humans to recognize consciously, but subconsciously they are recognized. You can also see the use of subliminal messaging in other forms, like when you are watching TV or listening to music. 

If you notice you are more likely to buy the product being advertised, then it is likely they were using subliminal messaging during their advertising campaign. According to a study published in Scientific American, "The word 'subliminal' is often used to mean any message that is presented very briefly (i.e., for less than 1 second) or has been masked (e.g., by presenting it backward). The implication is that such messages cannot be perceived by the conscious mind." A more recent study suggests that subliminal messaging might not work at all, and the effects of subliminal messaging have more to do with suggestion and disbelief than anything else.
Posted in Mindfulness

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